Radio Heard Here

The radio biz has a new marketing campaign called "Radio Heard Here." Here's a print ad from the campaign.


I'm not sure what that's supposed to be telling people about radio. I think that's actually a picture of every night jock's fantasy.

I found that pic on the campaign's website. There are a few other pics and a couple of "viral" videos. I don't think you can simply create a video and call it viral. To be viral it actually has to be spread around by some people.

So, here, let me do some spreading! Honestly, the video is pretty good. But, why the hell is it in Quicktime format?! Flash, people. Do these in flash. Make them embeddable. That's how a video becomes viral.

I hope the campaign does some good, but I'm not so sure.