Monday, July 23, 2007

Does God approve of a Sirius-XM merger?

Ever since XM and Sirius burst onto the scene, I've been amazed at their respective PR machines. It seemed like even the most insignificant move by either company instantly got national media coverage. Now, with the proposed merger looming, the combined PR efforts have officially gotten ridiculous.

A press release came out on Friday with this headline:

His Eminence Edward Cardinal Egan Applauds Satellite Radio Merger

Cardinal Egan is the Archbishop of New York. His take is that he likes the fact that the Catholic programming already on Sirius would get more exposure if and when the merger happens.

So, satellite radio is enlisting support from top religious figures now. I'm glad that the Catholic Church has handled all of their problems and can now turn their attention towards satellite radio mergers. I wonder how much of a donation had to be made to the Church to get this kind of endorsement.

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