Oh, I See They're Already Doing that in Philly

Mere hours after I sent out the email I mentioned in this post I found this article on the Philadelphia Inquirer's website. Evidently, locally owned B101 in Philly is using an online method to allow listeners to judge spots. And it seems to be working.

What the writer doesn't mention is the tremendous value this has to even advertisers whose spots don't test well. The message is still getting out to the listener! Not only does the listener get a warm and fuzzy feeling and a sense of empowerment, but the advertiser is gettting someone who is carefully listening to the spot. It's win-win.